How We Craft A Great Experience Vision Story

An Experience Vision isn’t a Science Fiction Story

For most experience vision stories, we don’t need to invent some new, futuristic technology. We don’t need to spend time exploring and wowing people with something they’ve never seen before. If we tell the right story, everyone will focus on the experience of the user.

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What’s the best experience for our users we can imagine?

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When we understand the problems that frustrate our users, we have no trouble arriving at viable solutions. To craft a compelling, great story about the user’s future experience, we start with the user’s current experience.

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We need to spend time with our users, listening and watching how they move through their day in the current world. When we do this, we’ll see what frustrates them. We’ll see where they spend time doing things that our designs could handle automatically. We’ll see how we can make the overall experience more delightful.

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Posted on September 9, 2019