Optimize omnichannel customer journeys with customer journey analytics

Google’s research reveals that over 75% of adults start a task on one device and complete it on another

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A typical shopper today may first come across a product through a social media ad, check it out on the company website and purchase it in a physical store. But are you equipped to see this customer as a single person and not three different shoppers?

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the analytics approach used by most companies is channel-specific, preventing them from getting a complete picture of the end-to-end customer journey.

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In addition to simply integrating data across touchpoints and internal systems, customer journey analytics tools use identity matching to determine which events in each system are actually being performed by the same individual.

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Posted on February 19, 2020