Using the 30–60–90 Framework for Design Critique

A design critique is a means for a designer to update stakeholders, and peers, on their progress. They should explain the business and user goals and present a design intended to meet these or solve a problem, along with the rationale behind it. Design critiques are about critiquing the product, not the designer.

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Design critique helps us:

Understand whether or not the intended goals of a product are met Understand where to focus our energy to improve the design Deliver great designs and an even better solution.

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How to Give Great Design Critique

Talk about strengths

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Separate like/hate from good/bad and consider product goals over personal opinions

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Ask questions

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Don’t try to design a better solution on the spot

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Let the designer guide you

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The 30–60–90 Framework

What’s this 30–60–90 thing? What level of feedback should I give you at each stage? Is this feedback OK?

30% — A rough idea

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60% — A first draft of a set concept

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90% — A last check before development

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Posted on April 21, 2020