Free Trials for Video Subscriptions…the Long and Short of it | Wicket Labs

Many users initially sign up for a subscription service to gain access to a particular piece of content. It could have been recommended by a friend, an ad, a social post, etc. This is oftentimes a motivated impulse purchase. So it makes sense to have a higher barrier to entry such as collecting payment information at sign up and will naturally yield a much higher conversion rate.

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If most customers make up their mind in the first couple of days your time and effort should be spent on:

creating a great onboarding experience helping trial customers discover more content engaging them on multiple devices

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Posted on September 7, 2018